About DEWI
DEWI is created as a quiet reminder for women.
A reminder of the strength, worth and wisdom that
already live within.
In a world that often asks women to give more, achieve more and carry more, DEWI invites a different
movement — returning to oneself.
Each charm is designed to be worn close to the body as
a subtle symbol of self-connection, resilience and inner strength.
Meet the Founder
Hi, I'm Selina, the founder of I AM DEWI.
DEWI grew from something close to my heart: the belief that we don't need to become more to be worthy. Sometimes, we simply need to remember who we already are.
As a woman, mother and coach, I've seen how easily we can lose ourselves in expectations, responsibilities and the constant pressure to do more.
I wanted to create something tangible. A small reminder we can carry with us, even on the busiest days.
That's how DEWI began.
Designed in Switzerland and handcrafted in Bali, each charm is created with intention and carries a message I hope will resonate with the woman wearing it.
The Origin of the Name
The name DEWI holds a special meaning for me.
During a five-week stay in Bali, I practiced yoga with a teacher named Dewi. Her classes were centred around feminine strength and reconnecting with the power we already carry within us.
In Balinese culture, Dewi means goddess — a beautiful symbol of feminine strength and wisdom.
The name stayed with me.
Today, I AM DEWI carries that same spirit: a reminder that our strength, beauty and worth are already within us.
Wear what you want to remember.
The designs are inspired by natural forms and movement.
The first charm takes the shape of a wave — a symbol of resilience, flow and the quiet strength that comes from moving with life rather than against it.
Each piece is intentionally minimal, allowing form, texture and meaning to speak gently.
Design Inspiration
The DEWI Ritual
Touch. Pause. Remember. Choose.
A DEWI charm is more than something beautiful to wear. It's a reminder you can return to throughout your day.
When life feels overwhelming, when doubts arise or when you simply need a moment to reconnect, let your charm invite you to pause.
Touch it. Take a breath. Remember the intention it carries.
In that small pause, you create space between what happens and how you respond.
Space to choose your next step with intention.
A simple ritual, woven into everyday life.